A new study has declared that the average American scoops up a truly phenomenal amount of data, greedily gorging themselves on no less than 3.6 zettabytes every year.
We’ve actually no idea how much that is, but according to Fast Company – who have whisked up a rather nice info-graphic to illustrate the figures – a zettabyte is one billion trillion bytes.
We’re still none the wiser here, but we can just about grasp the numbers when its reduced down to a daily intake of 34 gigabytes – an amount that has risen by 6% this year.
The figures come from a new study by the University of California, San Diego, which has tracked the amount of data consumed from 1980 through 2008.
Their current breakdown has yer regular, run of the mill American yacking on the phone for 1.13 hours every day, watching TV for 4.5 hours, reading books, mags or newspapers for 1.1 hours and listening to 5 hours of radio daily.
We can’t say our average day includes 4.5 hours of TV – how about you guys?
