In a flurry of synergistic back-slapping, Apple and Starbucks have pressed the flash to secure a deal where customers to the ghastly coffee shops in the UK can secure a ghastly music track from iTunes for free.
Available for US users since 2006, the deal lets visitors to branches of Starbucks in the UK enjoy a ‘Pick of the Week’ free download from iTunes, with lucky, lucky visitors currently able to get a free download of James Morrison’s “My Dreams.”
Customers purchasing mediocre coffee and over-priced food from any of Starbucks’s 700 UK stores can qualify for the download and have 60 days to download the track – or perhaps buy the track themselves and visit a decent independent coffee store instead.
Brian Waring, vice president of marketing and category for Starbucks UK and Ireland, flapped his flip charts and proclaimed:
Digital offers are very important to us and making WiFi freely available across our stores is the foundation for many other plans we have moving forward…Content partnerships are key and we also have an extremely exciting digital programme ahead for 2012.
[Via]
