You’d think someone as big as Piper Jaffray would have more sense than to waste time and money on pointless surveys to uncover the obvious.
Over the weekend, the middle-market investment bank conducted a study to find out who was buying the iPad and – gawd blimey, would you believe it! – they found out that the majority of consumers purchasing an iPad were also owners of Macs and iPhones.
More astonishing facts!
If you’ve managed to get over the shock revelation about Apple fans buying Apple products, Piper Jaffray senior analyst Gene Munster – a man rumoured to be something of a fanboy himself – has some more stunning facts for you.
Conducting a survey of 448 iPad owners on Saturday, he uncovered the revelatory news that 76 percent of iPad owners already owned a Mac, while just a quarter (26 percent) were PC users.
Munster went on to trumpet the fact that two thirds of buyers (66 percent) owned an iPhone, while almost all of the iPhone users buying an iPad (99 percent) will use the device along with the iPhones. Who woulda thunk it?
Munster fail
Oh, and when Munster isn’t busy publishing pointless surveys, he’s busy entertaining online pundits by making a complete arse of himself with his flamboyant Apple product launch sales predictions.
Using all his expertise, insight and experience, he managed to get his enthusiastic pre-launch estimate on iPad sales so spectacularly wrong, that his wild figure was actually twice as high as the number of actual sales (Munster predicted sales of 600k-700k. The actual figure was only 300k).
It’s not the first time he’s gone wild with the figures either, with his initial iPhone launch day sale figures being equally exaggerated.
So, there you have it. Apple fans buy Apple products, people already owning iPhones will be using it with their iPad and industry analysts can often talk utter crap.
[Via]
