Man, those cats at Blackberry are laying down a heavy urban vibe, with their new all-dancing video showing that the company is no longer all about corporate suits, swivelling chairs, offices and appointments.
To prove that their new OS is funkier than an iPhone in a catsuit and rollerblades, Blackberry’s new promo video grooves along to an autotune-powered ‘Boom Boom Pow’ soundtrack from the Black Eyed Peas.
The operating system’s finger-friendly multimedia capabilities are bigged up to the max, with the vastly improved video and music player being showcased in front of a power-suited shuffling lady, with the usual slew of social networking gizmos all present and correct.
Dancers gyrate as screens are swished all over the shop, profiles updated, Twitters tweeted, SMSs despatched and statuses updated.
It’s quite a laugh really.