With the ink on the Netflix press release barely dry, Amazon-owned Lovefilm have responded by announcing an immediate price cut to their service.
A new unlimited streaming package has just been introduced to undercut Netflix’s offering, with users paying £4.99 a month, with a 30-day free trial thrown in.
This gives you access to unlimited film and TV show streaming through Lovefilm, with the ability to view the content on devices like PlayStation 3, Xbox and iPad.
Keen to big up their service in the face of the Netflix upstart, Lovefilm has reminded users that it already has 2 million paying subscribers, with a record number of people joining in the fourth quarter of 2011.
[Via]
